Social Media Content
I spearheaded a social media content project for Jana Ann Couture, a San-Diego based bridal boutique, where I created and curated visuals to elevate the brand's online presence. The content was captured during collaborative photoshoots I arranged with The Exquisite Wedding; a local photographer; and Discover Magazines; a local San Diego Magazine. My creative approach focused on producing cohesive, on-brand feed that reflected the elegance of the boutique while also developing engaging video content to spark audience interaction. These photos and videos not only showcased the gowns beautifully but also expressed my deep respect for fashion and design.
During this time, I also managed all of Jana Ann Couture's social media accounts, actively engaging with the audience and former brides to build a strong, connected community. I developed the "Bride of the Week" concept, which encouraged past customers to share their wedding photos in Jana Ann gowns. This initiative not only highlighted real brides and their unique stories but also generated a consistent stream of authentic, long-lasting content that resonated deeply with followers and strengthened brand loyalty.
For the brand Dee Dee, I worked closely with the owner to guide the visual direction and styling of their existing bikini line, as well as new spring line, helping to photograph the collection specifically for social media. I created engaging Reels and helped establish a distinct brand essence that reflected the spirit of the line.
During this time, I collaboratively managed their social media accounts, taking a hands-on approach to community engagement and content strategy. My efforts led to a significant increase in sales- doubling bikini purchases in just one week by highlighting the value of the bikinis by creatively styling them in multiple ways and positioning them as versatile wardrobe pieces, a message that strongly resonated with the audience and drove conversions. I also launched a 15% off promotion for new subscribers and strategically marketed the collection during Labor Day weekend.
I have also managed and grown my own social media platforms as I began promoting NuSkin products through original content that showcased their benefits and real results. This content was created in affiliation with the brand, allowing me to earn commission through sales. By building trust with my audience and focusing on authenticity, I successfully drove product interest and engagement.
This experience naturally led me into the world of UGC (User-Generated-Content), where I went into collaborate with brands like SEEN and Sunbabe. I developed creative, on-brand content for both, which was featured on their official social media platforms and helped further solidify my role as a trusted content creator and brand partner.