Creative Branding
For SD AutoMedic, a new automotive business developing its brand identity from the ground up, I created a series of logo concepts based on the client's vision for a clean, simple and easily readable design. The client emphasized the importance of incorporating a fleur-de-lis in a way that felt intentional and cohesive. Through thoughtful exploration of styles and symbolism, I presented several logo variations and established a refined color palette that aligned with the brand's values and aesthetic. The final direction captured both professionalism and a unique visual identity for the company.
For Jana Ann Couture, I was responsible for creating promotional content for their social media platforms to highlight new sales and bridal collections. This included editing photos and designing visuals with custom typography that aligned with the brand's elegant, sophisticated voice. My goal was to maintain a cohesive aesthetic while effectively communicating key markting messages and capturing the timeless beauty of each gown.
For Dee Dee, I created promotional content for their social media platforms to showcase upcoming sales and discounts, highlight their current collections and drive engagement. I styled and edited photos, incorporating bold and playful typography that reflected the brand's fun, confident vibe. Each piece of content was designed to highlight the versatility and appeal of the bikinis while staying true to the brand's youthful, vibrant essence.
For WNDR Museum's Día de los Muertos event, I designed an educational infographic that was displayed on a traditional ofrenda as an informative element for visitors. Utilizing pre-existing icons from Canva, I customized the color palette and curated a visually coheisive layout that complemented the aesthetic of the museum and exhibit. I also researched, wrote, and formatted the written content to ensure the information was accurate, engaging, and respectful of the cultural significance of the holiday.